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    eJournal

    Transcript of Getting the Most Out of Your Content

    Transcript of Getting the Most Out of Your Content written by John Jantsch read more at Duct Tape Marketing

    Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Producing content’s become a marketer’s primary job. But how do you maximize your reach? How do you make sure that there’s some ROI every time you hit publish? Well this episode of […]

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    How Digital Marketing Will Change in 2019

    google revenue

    Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.

    And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

    Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.

    One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated… there are 1,805,260,010 websites on the web.

    That means there is 1 website for every 4 people in this world. That’s crazy!

    So, let’s dive into it… here’s how digital marketing is going to change this year.

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    7 Marketing Mistakes That Nearly Broke Me… Literally

    neil patel sad

    When you look at me, what do you see?

    Someone who is a marketer… maybe even an entrepreneur.

    As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on.

    In other words, most people see me as successful.

    But what if I told you that behind that success is a bunch of failures?

    Sure, overall, I’m up, and my successes have more than made up for my failures. But just like everyone else, I have failed many times.

    And many of the failures were so big that they cost me a lot of money

    In other words, I’ve screwed up a lot. But what helped me do so well was that I was able to learn from my mistakes and avoided making the same ones over and over again.

    Today, I thought I would do something a bit different. I want to share with you the biggest marketing mistakes I have made. Hopefully, you will learn from them and avoid making the same mistakes as me.

    Here we go…

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    Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach

    Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing

    With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers […]

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    Transcript of The Secrets to Leading Creative People

    Transcript of The Secrets to Leading Creative People written by John Jantsch read more at Duct Tape Marketing

    Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Leading or managing people in an organization is a tough job. It gets just that much tougher when the folks that you are choosing to lead are highly creative. In this episode […]

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