A Non-Profit Goes Out and Turns the Referral Tables written by John Jantsch read more at Duct Tape Marketing
In my Referral Flood program one of the referral strategies
that I recommend involves partnering with a charitable
organization and promoting that charitiesâ€ mission as a
Maybe something as simple as â€“ â€œBuy today and we will
donate 10% of the proceeds to XYZ charity.â€
H3O4 in Phoenix took this idea and turned the tables.
They have actively gone out and taken this strategy to
area businesses and shown them how to use Referral
Marketing. Itâ€s such an innovative approach that I think
every non-profit in America could use the strategy.
â€œMost small not-for-profit organizations don’t grow because
they don’t understand the power of referral marketing. It
worked! It worked exactly the way you told us it would!
And, as a result, one of our clients, Camp Civitan now has
$7,500 more to spend this year, should have another $17,500
as a result of their Fall Campaign as well as a larger donor
list, and the prospect of even more dollars to help families
of mentally disadvantaged individuals enjoy a much better
quality of life in the years to come. We ‘helped harvest
hope’ – that’s the H3 in H3O4.â€
Larry Miller, President, H3O4