Blogs are hot and with reason. They help you tell your story, generate tremendous search engine attention and create content that can be syndicated and read by a growing number of people.
Having said that, let me state that blogs are only a tool and not THE tool that so many “Internet Marketing Gurus” would have you believe. Blogs can and should be on every marketers list as a powerful way to integrate and supplement the primary marketing messages. If you look at blogs that way, then you can begin to understand the true value of adding a blog to your marketing mix.
Every small business should have in the marketing and communication toolbox:
- A Blog
- A Content Rich Web Site
- An Email Based Newsletter
- Educational Based Printed Materials
- White Papers Housed On Their Web Site
- A Referral Strategy
- A PR Strategy
. . . and a couple hundred other things!
The point is, let your marketing tools work together and you will find the greatest audience for your marketing message.