Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order.
Nothing will kill your business faster.
There is a popular belief contained in many Eastern religions that says: We tell the world how to treat us…
If you don’t beleive that you deserve to be paid $100/hr for your work than neither will the world.
One the best things you can do to increase business is to raise your prices. Find someone who prices their services at the top of the market and mimic them. You probably underestimate your worth but from a practical standpoint higher prices actually make you more attractive to people who value service.