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    eJournal — Local Marketing

    The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

    The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing

    It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can […]

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    Local SEO for Lead Generation

    Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important […]

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    Your Guide to – the NEW – Google Search Console

    Your Guide to – the NEW – Google Search Console written by John Jantsch read more at Duct Tape Marketing

    The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of interest in Google tools, especially for small business owners because these are important tools and they […]

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    How to Help Your Local Business Get Found Online

    How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

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    Tips for Attracting Local Clients

    Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

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