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    eJournal — Small Business Marketing

    10 Things to Consider About Your Website in 2019

    10 Things to Consider About Your Website in 2019 written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

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    Where Marketing Automation Fits Into the Customer Journey

    Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing

    When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of […]

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    The Top Four Marketing Trends for 2019

    The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch on 2019 Marketing Trends ‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Rather than run through all of the ins and outs of what I see coming up on the marketing horizon, I’ve decided to focus on what I see […]

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    Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)

    Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing

    Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]

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    Google Ads Changes Affecting Small Businesses

    Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

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