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    eJournal — Strategy

    10 Things to Consider About Your Website in 2019

    10 Things to Consider About Your Website in 2019 written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

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    The Top Four Marketing Trends for 2019

    The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch on 2019 Marketing Trends ‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Rather than run through all of the ins and outs of what I see coming up on the marketing horizon, I’ve decided to focus on what I see […]

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    How to Use CRM for Audience Segmentation

    How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing

    All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible […]

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    Google Ads Changes Affecting Small Businesses

    Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

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