Do you want to know how to obtain the fastest, cheapest, most reliable
marketing research on the planet? Google AdWords.
Most people know you can sell your wares with AdWords, but I have
used it very effectively to get information as well.
I simply place ads for keyword or concepts I want to know more about,
and then when an interested party clicks the ad they are sent to a
specifically designed landing page that asks them one very tightly
defined question such as…
“What’s the one thing you want to know more about X?”
I usually offer them something for their time, such as a summary
or answers to all the questions.
It’s amazing how powerful this can be when you are trying to write
a sales letter or create a product. The hard work in marketing is
always identifying what people want…once you know that, giving
it to them isn’t really that hard.
Another thing I like about this research is the participants are very
highly qualified and really represent the people I am looking for. They
searched for a term, click on an ad, and took the time to tell me how
to sell them…in their own words.
In about week, for $10 bucks, you can have the greatest marketing
research on the planet.