I don’t know if it’s just me but it sure seems like Yahoo is working overtime these days.
Today Yahoo announced a major enhancement to their local offering – free websites.
Now, any business with a physical address can create a very simple 5 page web site using a templated wizard type form. These sites are not works of art but they may get the job done for a business that currently has no web presence.
The sites are actually part of Yahoo’s free and enhanced local listing offerings.
“This is a no-brainer opportunity for any business to sign up and get a web site for free,” said Paul Levine, General Manager, Yahoo Local.
You can find more info and even build your site here (If your business is already listed in the Yahoo directory you are on your way)
Okay, but here is what I am wondering. If a business already has a web site, perhaps this free site with Yahoo is a good way to get even more exposure within the Yahoo search engine. There is plenty of data to suggest that search engines play favorites with their own offerings. This play might make sense on some level for every business. Here’s an example of one I created in about 5 minutes for a Kansas City Remodeling Contractor. – Note the URL Yahoo creates – http://mo.local.yahoo.biz/remodel