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    eJournal

    80% of Your Advertising Will Be Wasted If You Make This

    80% of Your Advertising Will Be Wasted If You Make This written by John Jantsch read more at Duct Tape Marketing

    It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, you’ve spent about 80% of your advertising dollar. So from there it’s pretty easy to make a case that the headline is the most important part of any ad.

    Yet, a very large percentage

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    How to Turn Yellow Into Gold

    How to Turn Yellow Into Gold written by John Jantsch read more at Duct Tape Marketing

    Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike someone thumbing through a magazine, most people who pick-up the Yellow Pages are looking to buy.

    On the other hand, when they turn to your section, they are immediately greeted with the ads of most of your competitors right there along side your ad.

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    Getting Referrals is only 1/2 of the game

    Getting Referrals is only 1/2 of the game written by John Jantsch read more at Duct Tape Marketing

    Every small business owner, marketing person, and professional salesperson knows that one of the greatest ways to grow a business in through referrals.

    The problem, though, is that many people fall on their face when they attempt to systematically generate new business by way of referral because, in most cases, they only play 1/2 of the game.

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    The 7 Non-Negotiable Laws of Small Business Marketing

    The 7 Non-Negotiable Laws of Small Business Marketing written by John Jantsch read more at Duct Tape Marketing

    When small business marketing fails, it’s because the small business owner breaks non-negotiable laws of small business marketing.

    Let’s take a look at these seven laws, remembering that their real power comes from using several of them in chorus.

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