80% of Your Advertising Will Be Wasted If You Make This written by John Jantsch read more at Duct Tape Marketing
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, you’ve spent about 80% of your advertising dollar. So from there it’s pretty easy to make a case that the headline is the most important part of any ad.
Yet, a very large percentage