Busy demand gen marketers expect results from their content and campaigns. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your interactive content. We’ve released a new, easy-to-understand dashboard to better show how visitors are interacting with your content. This highly anticipated feature is a follow up to our SnapApp for PDF release.
What’s the benefit? Understanding how your apps are performing is essential to maximizing their value. Engagement and conversion metrics will help guide app creation and utilization. You will also be able to make more informed decisions about form and question placement to increase conversion rates. Additionally, the new dashboard will improve your ability to report on content and app effectiveness. Users can pull reports by day, week, month, or quarter.
The metrics you’ll be able to view for your apps include:
- Click to lead conversion rates
- Question and form completion rates
- Average time in app
- Individual page views
- App traffic
- Referral sources to app
- Link clicks
Learn more about user behavior and improve the effectiveness of your apps and PDFs using our new analytics. This feature is available to our customers today. Log into your SnapApp account to give it a try!
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